10 minutes before my first meeting
Full get ready with me · 1:31
UGC creator · beauty · skincare · hair · lifestyle
withLaura Ashley
Real routines. Pretty content. A little personality.
Hi, I'm Laura! A Southern California-based UGC creator, working mom of two, and someone who genuinely loves getting ready.
I create natural, relatable content for beauty and lifestyle brands, blending everyday routines, conversational reviews, and thoughtful product storytelling.
Think good window light, products I actually enjoy using, and content that feels more like a recommendation from a friend than an ad.
Let's work togetherAvailable for brand collaborations, organic content, and paid social creatives.
Selected work
Made to feel natural. Created with intention.
From chatty get-ready-with-me videos to quiet beauty routines, I create content that helps your audience picture your products in their own everyday lives. All content is filmed, voiced when applicable, and edited by me. Tap any video to watch with sound.
Talking reviewsConversational, relatable, and a little chatty.
Kosas concealer for tired moms
Talking review · Makeup · 0:39
Kitsch taming wand
Talking review · Haircare · 0:22
Westman Atelier mascara
Talking review · Makeup · 0:32
Saie Glowy Super Gel & Slip Tint
Talking review · Makeup · 0:32
Three Ships eye & barrier cream
Talking review · Skincare · 0:18
Everyday routinesSometimes the best content doesn't need a voiceover.
Quiet, visually engaging routines that let the products shine. Ideal for organic social, branded voiceovers, or paid creative.
Get ready, no talking
Beauty routine · 0:23
Night reset
Skincare routine · 0:23
The slick back
Haircare routine · 0:12
Green plaid morning
Beauty to outfit · 0:18
Slow morning in my robe
Skincare & makeup · 0:20
Butter yellow morning
Beauty to outfit · 0:16
Lifestyle & styleThe little moments that make content feel real.
Getting ready in "5 minutes"
Relatable lifestyle · 0:21
Country store
Lifestyle · 0:22
Mom uniform, but cute
Fashion & everyday style · 0:13
Product photographyA little natural light goes a long way.
Clean, lifestyle-inspired product photos captured in natural light. Perfect for organic social, product storytelling, and digital marketing.
Portfolio examples are independently created and are not sponsored collaborations.
How we can work together
Your brand, brought into real life.
I believe the best UGC doesn't feel overly produced or scripted. It feels like someone genuinely sharing something they love.
My approach combines natural storytelling, an approachable on-camera presence, and simple, elevated visuals to create content that feels authentic while keeping your brand's goals in mind.
- Talking reviews & testimonialsPersonality-driven videos that introduce your product, highlight its benefits, and show how it fits into an everyday routine. Conversational, not scripted-sounding.
- Product demonstrationsNatural product application and demonstrations that show your audience what the product looks like, how it's used, and what makes it worth considering.
- Aesthetic routines & b-rollSimple, beautiful footage featuring skincare, makeup, haircare, and everyday moments. Ideal for organic social, branded edits, and paid ads.
- Lifestyle contentRelatable, everyday storytelling that helps your audience envision your product in their own lives.
- Product photographyNatural-light product imagery, including product-in-hand shots and lifestyle-focused stills.
- Creative variationsAlternate hooks, voiceover and no-talking versions, raw footage, and custom edits available based on campaign needs.
- Deliverables & usageVertical 9:16 video, 4:5 photography, and content tailored to your creative brief. Organic usage, paid usage rights, and whitelisting can be discussed based on your campaign.
Custom packages and rates available upon request.
A little about me
Hi, I'm Laura.
I'm 34, a mom of two little boys, and I work full-time in tech. We live in Southern California, where most of my mornings start in the same bathroom, in the same spot by the window, trying to get ready before the day gets away from me.
I've always loved makeup, skincare, and doing my hair. Not because I'm particularly amazing at any of it, but because I genuinely enjoy the process.
Even in the thick of working and raising little kids, getting ready is still something I look forward to. Sometimes it's ten minutes, sometimes I get carried away, but it's always been my thing.
That's really where my content comes from.
I love products that make everyday routines feel a little more enjoyable, and I love sharing them in a way that feels natural, approachable, and honest.
For brands, that means content with a real person behind it. Someone who is comfortable on camera, has an eye for the little details, and knows how to make a product part of a story without making the whole thing feel like a commercial.
And yes, I will absolutely use a product until there's nothing left in the bottle.
Have a product you think I'd love? I'd love to hear about it.
I'm available for UGC collaborations with beauty, skincare, haircare, fashion, and lifestyle brands. Whether you're looking for a natural product review, beautiful everyday footage, or fresh creative for your next campaign, I'd love to bring your vision to life.
Get in touch
For collaborations, creative briefs, and rates.laura.allen325@gmail.com